In order to rank higher, you have to understand how Google places value
on links. Each link is counted as a vote, but not all links are created
equal meaning that not every link’s value is counted the same. If a link
is deemed as high quality, it will pass on more link juice and
therefore help your website gain higher ranking positions (compared to
lower quality links).
If you have not been getting the number of visitors to your
website as you would have liked then you may have not understood fully
the concept of internet marketing in relation to websites. For
guaranteed search engine rankings there are a number of techniques that
are fundamental - without these you do not stand a chance of getting
anywhere near the first few pages of search results.
The primary
method to improve the search engine rankings of your website has nothing
to do with how they look on a browser. You may have a beautiful looking
site that is full of flash images and nice little tweaks, as well as a
cool logo, but this will not have any effect on your ranking.
Most
of us will use our favorite search engines every day, there is always
something we want to look up or locate. Ask yourself how many of the
results pages will you actually go through? It is rare to go past the
third of fourth page; most people will only look at the first page. If
you are going to increase the number of hits you get, your site has to
appear on the first or second page.
To achieve this there are essential techniques that need to be used
1.
You should understand that each page of your website will have a
separate listing in all the search engines. For this reason the methods
used for better rankings must be applied to every single page and not
just the main one.
2. Keywords and phrases are the Holy
words of search engine optimization. Without taking time to think about
the most suitable words you are not going to get the desired results.
Such phrases and words need to be relevant to the content of the webpage
as well as being used by the person searching the net. There are tools
available which may help you to find the most commonly used terms. Also
keep in mind that a phrase does not have to have the correct grammar.
3. The
titles you choose for each page needs to be different and informative.
They should also contain the most important keywords. Do not just use
the name of your web site as people may not be searching for that
particular phrase.
4. Meta Tags are part of the design
code. These are essential for any successful search engine rankings. You
need to provide the Meta title, Meta key words, and a Meta description.
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