Webmaster to create a site, in fact, is at the beginning of a long path called "website promotion". And one of the first question is: how to make efforts were not in vain? In other words, how to increase traffic to your site? After all visited website gives a better return in the form of orders, sales, and advertising placed on it.
On the Internet you can find many descriptions of the ways "promotion" websites. But before trying to understand the tricks of the masters of promotion of sites offering each day more and more unexpected choices, you need to pay attention to the "very foundation" - filling your site or content. After all, useful, interesting, educated articles on popular topics, according to the master site building, give half the success in promoting the site.
What should be the site that visitors want to return to it?
On poor quality website can entice visitors to this there are different ways, but such casual visitors never return to it again and become regulars. Plays its role and design of the site - it should be enjoyable, not annoying and do not detract from the information. Content of a site must be "live", that is, constantly updated. Permanent placement of new articles, the expansion at the expense of subjects related topics, blogging allows you to maintain the interest of visitors and make them again and again to go to useful resources and spend a lot of time on it.
It would be unwise not to take advantage and so simple and free way to increase traffic to the site, as - putting links to other contents of the site, and the presence in the web master of several sites - cross-linking of articles.
So, the content has to be useful, interesting, constantly updated. Among the opinions pros can meet the proposition that good content is enough to promote a site, as a quality site moves himself. However, how to increase traffic to the site, if the network is full of top notch sites of competitors, with no less unique and interesting content? How not to get lost on their background and make the visitor come to the right address? There are many ways, both free and paid. The most detailed look at options that do not require financial investment, because at first the owner of the site is usually a bit of money.
One of the most effective and indeed necessary steps - search engine optimization. It allows you to attract the users of search engines, most of those visitors who drive in a query string they need words and phrases - keywords. The process of identifying these words and the saturation of the site's content is called seo-optimization.
Keywords for webmasters - a sort of a door on its website. But to the greatest number of visitors knocked on the door, you must correctly optimization over a large number of keywords for which there are certain techniques on the Internet. Senior Specialist selects keywords at the stage of content creation, but also ready website texts can optionally be optimized for the desired search terms.
Tools keyword selection offer searchers Google, Rambler, Mail, which give the statistics of keywords and related queries. That's where you can collect the correct semantic core of its site for its promotion. Now there are special programs, such as database that provide data by keyword niches basic information, but such programs are chargeable.
Considerable importance is the frequency of key words. Search query can be a high-frequency, mid-range and woofer. Woofer inquiry is narrower, often consists of several words and typed in the search for less rest. It would seem necessary to use the most common (popular) queries to achieve its goal, but it is not. Using low-frequency queries, the webmaster is more likely to raise your site higher on the list in the search, since such a request has fewer competitors. Ideally, each article or post when writing should immediately sharpen a request to the average, but better - with low frequency.
To successfully promote good initially optimize and URL, to make it "Beautifying". Experience professionals said that the correct URL plays an important role in the promotion of the site.
Increase traffic to the site with the help of pictures
Puzzling over how to increase traffic to the site, do not neglect and images. Pictures site need not only to external surroundings and more informative, they can be effectively used to optimize the site. Visitors to the site can come to the link with pictures of service (eg, Google), the main thing - do not neglect the descriptions of pictures (with attributes title and alt), to use in their description, and keywords to specify the size of images.
To attract more users to the resource you can use social bookmarking. Any serious increase traffic Bookmarks can not, but they can conveniently get additional links to the desired keywords to internal pages.
Participation in the discussion forums is also expanding ways to get traffic. You can register in the forums and participate in the discussions, posting interesting posts and creating threads, simultaneously conducting non-intrusive self-promotion. The main thing - in a bid to promote your site through the forums do not overdo it, otherwise you may be "banned".
Noteworthy, and a way to promote the site as the use of mailing lists. For example, the service Subscribe.ru can create mailing lists and join groups, write articles and posts, do not forget to insert them the right information about your site. Information on Subscribe.ru moderated, so materials should be interesting and literate. This process is not fast, but ultimately leads to an increase in site traffic both by members of the group, and through mailing lists.
Growing in popularity, and this method to "lift" your website as participation in social networks. For example, a social network "FB" gives you the opportunity to register in the community and create your own groups on subjects close to the theme of the site in need of promotion. On the day you can leave up to forty links.
Website Promotion - long monotonous work that requires webmasters constant attention. The effect of the ongoing efforts can be seen in the best case a few months. For those who have no desire or ability to wait that long, there are ways to pay, how to increase traffic to the site. As a rule, paid services provide entire team of professionals who, using different technologies (including and above) to promote a site much faster.