If you are considering a newsletter and have doubts about how effective I recommend you pay close attention to this post.
Some people mention that not worth this effort and is just a waste of time that does not generate a return on investment. I, on the other hand, am in favor of the newsletter, as long as you do well are an excellent, versatile and economical way to reach your audience; and deliver the message that you have created for different target audiences.
Before send a newsletter, you need to have clear benefits that this resource can offer your store. That is why today we will respond to the 3 main questions about this resource. So you have the perfect newsletter that fits your target audiences and can use it to publicize your online store.
1 Why do you think your online store needs a press release?
Please review the following list:
- I want new customers
- Seeking to keep my current clients informed of promotions and new products
- Seeking to position myself in the market as an industry leader
- My budget is limited
- My main method of customer contact is via email
Any of these 5 options may be sufficient for your ideal resource is a press release reason. Do not miss the opportunity to contact you with your market through this method.
2 What should you say / press release include?
Well, as you know, content is king; you must write your newsletter better and more appropriately. Do not stress and think that all you have to do is put on paper all that your store has to offer and consider the competitive advantages that will attract and keep people interested in your products.
Take a theme and build your content around the it. Integral short and concise text accompanied by images. Remember variety in subject matter will help retain your customers interested.
It is best to be the equivalent of a legal size divided by sections and good color sheet. View this document as a letter filing weekly or fortnightly, then create loyalty with customers.
Some of the topics that can be discussed are:
- Coupons and Special Sales
- Advice and tips for using your products
- Market trends
- New internal your store
Also fail to integrate links to your homepage (or which are appropriate); will lead your site traffic and potential sales.
3 How and when is the best time to send a newsletter?
When you have made your content, reviewed and approved, you need to know how and when you will send. As I mentioned, you can send weekly or biweekly, depending on the needs of your customers and above all, what have so much news to report.
As you surely know, your online store is available to different cities and countries, to different users with completely different customs. That's why you need to have different time to send these newsletters. If you have few customers and want to send your messages one by one, we recommend using Boomerang, with which you can schedule your posts at different times, and above all, to reach the inbox of your target audience.
If you already have a larger customer base, you can use external tools you require. The most popular are MailChimp or Mad Mini.
Currently there are several e-commerce platforms in its app store have these resources to include easy way to your store.
These tools are going to help your emails are not considered spam, and we will also provide results for each campaign you create, so you can analyze the data and generate improvement actions. Moreover, you can know how many people opened your email, how many links are seen and who are the "you ignored" or were not interested in your message.
As you may have noticed, build this newsletter is not so complicated, and may generate visible and consistent profits. All you have to do is decide and send your first newsletter. Do it as proof and note the results. Just so you'll know what you're doing right, wrong, and how to improve.