The Bloggers have a blog enterprise owner's target is to get massive traffic to their blog, if not the most important target and one of the ways that they can get this traffic through Google's publicity campaign in the content mesh. An publicity vantage that a blog owner can get through this campaign is that where the ads can be location is for the blog owner's choice.
Read more : Drive Targeted Traffic from top 3 Sources only
This is surely a great feature that you can avail of when you are
trying to attract visitors to your site because you can choose the most
relevant sites where your ads are displayed. Google AdSense network have
thousands of blogs where you can choose where to run your ads and
you can do it through pay per click or pay per impression.
Read more : Drive Traffic to Your Blog Ten most Tips
When
you choose the pay per click scheme you pay every time a visitor click
on your ads and the importance of choosing only the more relevant sites
come in here because you need not have to pay for clicks that are just
for information purposes. Choose one of those blogs that may not too
popular but more relevance to yours and you will get only quality clicks
although these may be lesser in volume.
Choosing the pay per
impression scheme, you pay for every thousand impressions that your ads
are displayed on the blog in the content network. The more relevant blogs come in importance in this scheme and you can display a well
creating image ad but this scheme may come out mere expensive and you
have to make a really good decision.
If you are just starting on
your online business and with lesser ad budget yet you can choose those
sites where you may not have hundreds of clicks a day but these lesser
clicks might just turn out to have good conversions. So this is a
situation where you may not aim for hordes of traffic a day because your
ad budget may be depleted earlier.
Read more : Super 6 Tips and Tricks To Increase Blog Traffic
Also, if you are new in online
business you can choose the pay per click method over the pay per
impression method because the later is more expensive and you only need
the PPC campaign and you can still drive traffic this way. In this
situation the smarter advertiser truly get the better advantage.
A
good tip in doing pay per click in your ad campaign with AdSense
content network is to have ads with good copy. A truly interesting and
attractive ad copy with compelling text in the ad title and description
and can really motivate readers to make a click
An important
aspect in doing your ad campaign through the content network is tracking
and monitoring. Because your ad budget may be limited you need to know
the results if the ads you run are giving your returns.
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