The Bloggers have a blog enterprise owner's target is to get massive traffic to their blog, if not the most important target and one of the ways that they can get this traffic through Google's publicity campaign in the content mesh. An publicity vantage that a blog owner can get through this campaign is that where the ads can be location is for the blog owner's choice.
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This is surely a great feature that you can avail of when you are trying to attract visitors to your site because you can choose the most relevant sites where your ads are displayed. Google AdSense network have thousands of blogs where you can choose where to run your ads and you can do it through pay per click or pay per impression.
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When you choose the pay per click scheme you pay every time a visitor click on your ads and the importance of choosing only the more relevant sites come in here because you need not have to pay for clicks that are just for information purposes. Choose one of those blogs that may not too popular but more relevance to yours and you will get only quality clicks although these may be lesser in volume.
Choosing the pay per impression scheme, you pay for every thousand impressions that your ads are displayed on the blog in the content network. The more relevant blogs come in importance in this scheme and you can display a well creating image ad but this scheme may come out mere expensive and you have to make a really good decision.
If you are just starting on your online business and with lesser ad budget yet you can choose those sites where you may not have hundreds of clicks a day but these lesser clicks might just turn out to have good conversions. So this is a situation where you may not aim for hordes of traffic a day because your ad budget may be depleted earlier.
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Also, if you are new in online business you can choose the pay per click method over the pay per impression method because the later is more expensive and you only need the PPC campaign and you can still drive traffic this way. In this situation the smarter advertiser truly get the better advantage.
A good tip in doing pay per click in your ad campaign with AdSense content network is to have ads with good copy. A truly interesting and attractive ad copy with compelling text in the ad title and description and can really motivate readers to make a click
An important aspect in doing your ad campaign through the content network is tracking and monitoring. Because your ad budget may be limited you need to know the results if the ads you run are giving your returns.