Simply take a look a little more closely to any blog or website to see that almost all of them (including ours), or, just use images, or not do what they should do with their images to make the 100% potential, which is a lot as you'll see in the post.
7 Essential techniques that you should apply to the pictures and images of your website or your blog
1. Use the appropriate resolution
Obviously there must be also some problems and, indeed, there are. Besides obviously good images using adds some more effort to the creation of the content, has also the drawback that it causes your heavier and thus a slower web pages. But do not worry because this is a solution.
First, this is much relativist if you are using a good bandwidth for your web server (ie, a good hosting), which should be doing anyway. So the server does not readily suffer with more pages in size. Moreover, the images you upload should be optimized to be as small as possible, without appreciable loss of quality.
2. Use the proper format
One thing I notice that almost all bloggers ago wrong not use the format best suited to use the image as you want to assign that image.
There are three major formats representing almost 100% of the formats used on the web and are JPG, PNG and GIF. For example, for a screenshot, the JPG format is not a good option. PNG format is best suited to delivering results with a greater balance of size / quality.
3. Optimizes image (color, sharpness, etc.).
Optimize an image is not only to reduce its size, but also in applying intelligent algorithms (eg for optimal sharpness of the thumbnails), choose the appropriate format as I said above and narrow your palette.
4. Use pictures to stimulate the reader
View the technical side of how to properly use the images on a website, let's talk about how to use them to increase the influx of readers to your site.
You can not emphasize enough the great potential of images to stimulate the reader and capture their attention, very few blogs as leverage. In this blog we still have work ahead that is certainly not something that is implemented overnight and needs to be clear how to do that is what I will detail in the following sections.
But most important is to understand that a website that does not use images or use bad that is not comparable with one that does well and, as I said, few really do it well. So take advantage of this fact because it is a great to stand out from others in your niche opportunity.
5. Multiply the impact on the social networks
So let's start with techniques that people still used but little, however, are extremely effective if implemented well know. And in the last few years have seen a number of new features in social networks that allow better leverage the potential inherent in the images to capture the reader's attention in the media.
Probably this success is not to be taken as a general reference, but of course it is common sense that a greater visual appeal of a shared social media content has a significant impact on clicks received. And best of all, the effort to implement is small because again there are many free options to implement this functionality on your site.
6. Fail images for SEO
Many people are not aware that not only the content is positioned, but also the images. Position in Google images is much easier to go through the text content because less people do, so take advantage of this to position your content indirectly. The good thing is also that if you've done work On Page SEO for your page, you can "recycle" and also for pictures and get more for your blog.
7. Use quality sources and respect copyright
The latter technique, or rather principle here is that much look after the quality of your images. If you apply the above techniques with low-quality images they lose much of their effectiveness or even lost altogether.
Quality means that the image is good, creative, able to draw attention (positively), etc.. and just have a good (is sharp, etc.).
Conclusions
If you are "underutilized" images on your site, you should book a room in your schedule to devote intensively to give a return to this issue because a good job can have a very positive impact for your site.
Internet suffers severe info intoxication, is a site full of sound which is becoming increasingly difficult to penetrate to deliver your content to the user.
What do you need to get it stand out from the crowd. A very effective way to do this is through the use of images spiced with a touch of creativity, something that will help a lot the techniques I've told you here.
But remember: the sine qua non for the success of your website is still the quality of its contents. All the tricks I've told you here simply will not do you any good if down the road the reader encounters something that is not up to par.
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