Blogging is one of the most powerful efforts you can include in
your marketing plan. While you can say that writing content for your
blog may come easy for you, maintaining it while juggling all your other
activities may not be that simple. The answer to this is to become an
organised blogger. This is very vital, as you should not allow the other
aspects of your life to be neglected just because of your blogging.
Burn out is also one of the effects of being an unorganised blogger and
this could affect your health.
So, here are some tips you can take up on, so you can start being an organised blogger:
1. Create a Schedule
If
blogging is your business or you are using it as part of your marketing
efforts, then you should not just do this when you get to doing it. You
should not let it eat up your life as well. You must have a schedule
where time is allocated for all the things that come with maintaining a
blog. Here are just some of the aspects that should be included in your
schedule:
Content - This should have more time allocated than
others as this is what will make your target audience come back for
more. It is better if you will write all the content you need for a week
in a day, so you can have the rest of the week for other matters.
Networking
- This is when you visit other blogs and comment on them. You should
refrain from blatantly promoting your blog during this time. Instead,
use it to develop relationships with other bloggers who will be able to
help drive more traffic to your site when they link to your site.
Promotion
- You have to let people know that you have a blog, otherwise, how will
they know that you are even there. Promoting your blog is essential in
getting the traffic you want.
Stats Monitoring - This does not
mean that you have to be totally dependent on your statistics. However,
you should also be aware on whether your efforts are working or not.
Just look into your bounce rate, page views, where your visitors were
before they landed on your site and referring sites so that you will
know which efforts you have done are working and not.
Site
Monitoring - Make sure that your website is running well with pages
loading correctly and without any broken links. Remember that no visitor
will ever return to a problematic site.
Other Tasks - This should
be allocated in doing other marketing aspects for your business like
updating your contact list, making your business cards, flyers and
brochures and thinking up of free giveaways.
It is important to
remember that you could not accomplish all of these in a day. Doing at
least one for a single day is already enough. Your content should be the
one with the most time allocation.
2. Have a Portable Organiser on Hand Always
Everywhere
you go, you should have this with you. It should contain your business
cards, flyers and even your media kit. With this, you will always be
prepared in case you might meet someone who will ask for your card or
will want to read more information about you during your meeting. Never
allow yourself to miss an opportunity.
3. Keep an Erase Board at Home
This
is the easiest and most prominent way to keep an eye of all the things
you have done and everything else that you still need to do. Write your
schedule and all your plans on this board. This is the best thing you
can keep to remind you always of your blogging goals.
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